In recent years, the most successful companies have focused less on perks and more on offering their employees something better: a connection to the company.

After doing the organizational culture assessment instrument (developed by Cameron & Quinn), people wonder how they personally fit into the current and preferred culture.

"Sell new technology or sell problems..."

About six years ago I stumbled upon the Competing Values Framework and have been a big fan ever since.

Calling customer service, you immediately hear whether they really care or whether they feel indifferent. Intuitively we all know the importance of employee engagement. And research confirms it.

“The OCAI assessment improves understanding and incites reflection,” according to Ytje Jensma. She is an operational manager at the UMCG Rehabilitation Center.

‘Come to the cliff’, he said.
They said, ‘We are afraid.’
‘Come to the cliff’, he said.
They came.  He pushed them.
And they flew.

-Guillaume Appolinaire

Many people and organizations are still recovering from the credit crunch. The wrongdoers: banks and other financial organizations or banksters. Their image is cold, competitive, hungry for power, and even greedy.